I Recommended A Blog Site (the website alternative)

Over the years my brother has asked me for three websites and I have built him three sites. So recently when he asked me for another for his financial advisor practice, I recommended a blog site instead. Investors Advantage I did not recommend a blog because it is easier (although it is). I did not recommend it because we are aggressively expanding our blog practice (we are). I did not do it because they are one of the hottest online trends (although it is a big plus). I did it because the blog paradigm best matches his vision, strengths and needs. Financial advising and money management is half science, half art. Like many service businesses, advisors do many conceptual things behind the scenes that clients rarely get to see. Matt does continual research and analysis and a blog will allow him to "show off" his insight and help him position himself as an industry expert. Money managers must be accurate fortunetellers, yet rarely is there a history of accountability. A blog will record his recommendations so clients can better evaluate his effectiveness. (He is pretty sharp so I think this will be a solid strength. If not, he is always welcome to come work for his big brother at LevelTen) As with any service business, communication is critical. A blog will allow his clients to know he is working hard for them without picking up the phone. Finally, financial advisors get most of their business via networking. The blog community is the online equivalent to traditional networking one giant networking group. Matt is an ideal online networker because he loves the research, sales and social aspects of it all. No, I won't start recommending a blog site for all our clients, although most should have blog as a part of their site. However, for thought leaders that need proactive client communication and have the time to network in the blogosphere, a blog site may be the way to go.