Whom does it affect? Chances are, you. While the new Google Analytics data retention controls have no effect on standard aggregated reporting, user and data retention should be a top-priority to those who use " certain advanced features like applying custom segments to reports or creating unusual custom reports ," according to Google. If you find yourself thinking, I've never implemented any of those advanced features in Google Analytics, so this won't apply to me, I wouldn’t be so sure. If you...