A New Website is an Investment, Not an Expense

Have you been thinking about a website redesign or even a new CMS (content management system) altogether? Many are always on the fence when it comes to the value of what a new website can bring to a business. They tend to focus on the expense of building a new site rather than the long-term investment it can be.

A website should be the most compelling source to your audience when it comes to them getting to know you brand identity. A good example of sites that should opt to a redesign is nonprofits. Nonprofits run on relatively strict budgets, but by building a website that’s set up to follow the inbound marketing methodology the website is set up to be an investment to the organization.

What a new website could mean for your organization:

• You would be attracting new visitors meaning more donors.
• A better user experience could recruit more volunteers.
• Easier content entry if you switch to an easier CMS.
• An inbound and SEO friendly website can help the organization to place well in the search engines and to get the same recognition as some of the competing organizations.
• A new website can help to establish your authority within your field and make you stand out as a leader.

By having a website, you can create news releases. This inbound marketing tactic will allow any organization control how they are perceived to the public eye.

Also, a business has set hours every day, but a website never closes. Let’s say that a client was trying to get some information from the company, but missed the opportunity of talking to someone, well now they can go to the website, as a point of reference. Most websites offer contact us forms and whitepapers, again another inbound method, to offer visitors more information on what the organization does.

Lastly, having a website will let people find you online. Of course, this starts with building an SEO ready website. What I mean is choosing a platform that will make it easier in the long run to optimize your content for search. A lot of key factors here start with do you know what keywords you want to rank for? What are some of your competitors currently ranking for? Do you even have a keyword you are currently optimizing for? Many questions need to be answered, but in order to have a website rank properly on Google while avoiding penalties issued by the many algorithms that Google asses to websites with poor content and keyword spamming. Good website architecture also comes into play if you are planning to rank well. 

Have you thought about building a new website? Are the costs holding you back from deciding on a redesign? Think about the possibilities you can do in terms of inbound marketing by having a website. Raise your quality of leads and see ROI increase.