Marketing Online Marketing
Selling marketing to businesses in today's online marketplace can be somewhat of a daunting task. The level of experience and knowledge that business owners and individuals have of the Internet can range from a client saying, Now a browser is like Internet Explorer....right? to a client saying, I need a viral social online marketing accelerator to generate a boat-load of traffic to my site! More times than not, I deal with the first client in which I have to shift into education mode. Sometimes it's easy to get bogged down with selling the meat rather than the sizzle. What I mean is that often times marketers spend a great deal of time explaining the what we do or feature selling, rather than focusing on the client's needs and providing results that will produce real pocket jingling proof. Because of this, I find when selling online marketing consulting services it's always best to go back to what businesses and clients understand and love the most.making MONEY! This way it becomes a much more simplified process. For example; If I give you $100 and ask you to give me back $20, you would do it, right? Let's take it a step further, you give me $100, I'll give you back $1000 but you've got to promise to give me $200 the next time I give you $2000. How does that sound? Come on, you would be making that deal as many times as you could, right? Online marketing should be approached in the same way.
- The client and the consultant together should set-up online ROI goals that can be tracked, making certain that the goals are tied to the company's online revenue stream, even further to the gross profit.
- A short and long term online marketing plan needs to be in place.
- Execution, evaluation, adjustment, and re-implementation should be somewhere in the online marketers strategy.
- As the timely goals are met, the company should be held to dedicating more resources and effort toward the online marketing strategy.
