The Web industry is broken. Web development and online marketing services are wrought with mediocrity and failure. A self perpetuating cycle of misaligned and missed expectations have become the norm. We can do better...we MUST do better. The very survival of the art of professional grade Web services depends on it. It took several years to adequately define the problem and several more to find the better solution. Now we feel we have found it. Maybe it is not the perfect solution, but one that is much better than the norm. Over the next few blog posts I will share the concepts that have lead to significantly more successful projects characterized by increases in efficiency, lower risks, more innovative work, and higher client satisfaction.