Many bloggers sit down and just write. If you enjoy writing and that's what you do, then more power to you. Although, having a more structured plan before starting to write will help your writing and make your process easier and less time consuming.
After doing extensive research on this very topic, I gathered tips from many reputable sources on how to organize, begin, and execute the perfect blog and blog post.
- Know your target audience. Before you begin writing, know who you are targeting the blog post to. For example, this blog is targeted to those who are beginning to blog and need some direction on how to begin or even those already blogging. Try to write in your audience's language, so they understand what you are writing about.
- Creating an Editorial Calendar. Before you begin your writing, or even your blog, implement some type of schedule. It doesn't have to be anything fancy either. Use Google calendar, iCal, or even a paper planner to keep track of when you will publish a post. Looking at calendars will help you plan around events and holidays, which will help give you plenty of ideas. Don't try to be so ambitious and blog everyday if you are just beginning, especially if you are writing just to write something. Remember, quality content is what attracts readers.
- Be human/Don't hide your personality. Don't sound so formal when writing blog posts. If formal is what you are aiming for, leave it for a newspaper article. Blog posts are meant to be informative, creative, and opinionative. There's nothing worse than a blog post where you just share information, but lack emotion.
- Break up your posts with headers. Breaking up the blog posts with headers is so that it can draw a reader's attention. Maybe your reader doesn't have time to read the entire post, so this method will let them catch something interesting and read just that portion rather than nothing at all.
- Publish consistently. This is more of publish 2-3 times a week, not publish 2 times a week and then nothing the next week. As stated above, you want to have quality blog posts, but stay consistent with the times you post weekly. Either make it Mondays, Wednesdays, Fridays or Tuesdays and Thursdays, every week.
- Adding Keywords in the title. Besides keywords helping to optimize your post online, it also serves as a first glimpse of what you have written. It will attract your audience to the post if it contains a word the will resonate with the intended target audience.
- Break texts with bullets and numbered lists. This method makes it easier for the reader to scan the post without having a lot of text in forms of paragraphs. Paragraphs that are long will sometimes discourage a reader from reader your post because of all the text. Break it up, it makes it seem like less reading!
- Get social. Share, share, share! Sharing your posts on social media outlets will gain you not only readers, but potential new readers if the link is being shared on Facebook, Re-Tweeted on Twitter, or even on LinkedIn.
- Teach, don't preach. Aim at being an informative writer, not one that pushes their opinion. There's nothing worse than having someone push their ideas on them.
- Use Images. Any text that contains pictures is always welcoming. It should be relevant to the post you wrote, of course. Everyone enjoys books with pictures, why not blog posts?
Writing this post shows many of the tips above being implemented. Do you follow some of these tips already? Will you use some of these? Or are there others that you think are important? If so, let's hear it in the comments below!