LevelTen Soon to be Qualified Google Advertising Company

LevelTen now has three individually Qualified Google Advertising Professionals on the team, and will soon be a Qualified Google Advertising Company. Congratulations to our marketing team for months of participating in the online tutorials, taking practice quizzes, reading the books, and scoping the forums. Visitors to LevelTen's site will soon see an officially licensed logo from Google stating the certification, which will also lead a page explaining it. In order to obtain the qualified Google Advertising Company, at least two individuals must be certified through testing, and the company must manage an ongoing minimum of $100,000 in ppc per quarter. Although many companies seeking pay-per-click management services may not be aware of the certification at this time, over the next few years I predict it will become one important determining factor in choosing one SEM company over another. The certification has to be renewed once every three years, and with the recent initiation of content network based pay-per-action model, video ads, mobile ads,the test and AdWords will no doubt be quite a different ball game in 2010. Google has already conducted early tests with taking their auction-based ad model to newspaper and radio. In the next five years, Google's name will become synonymous with the enormous media-buying conglomerates of not only online placement, but every traditional opportunity available. Having an AdWords interface will be like having a 100% controllable, measurable, agency right on your screen merging creative departments, media buyers, and marketing management into one interface. This is just one step we have taken to legitimize this New Media.