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Keys on a keyboard that spell SEO

Using Search Engine Optimization to Market Your Website

Nov 13, 2013Tom McCrackenContent marketingComments

There’s an old adage in sales and marketing: go where the customers are. As we discussed in a previous blog, traditional advertising isn’t where people are going anymore. So where are they going?

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Why Traditional Advertising Tactics are Ineffective

Nov 11, 2013Tom McCrackenMarketingComments
Oftentimes when a company is creating a website for the first time, it generates something known as “brochureware,” an online collection of pages about the organization, its products, services,...
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Introducing the Intelligence System

Nov 06, 2013Tom McCrackenDrupalComments

One of the most inspirational books I have read over the last decade is The Fifth Discipline by Peter Senge . Senge espouses that in the long run the only sustainable competitive advantage an...

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Content Strategy Can Cut Through the Noise

Nov 05, 2013Tom McCrackenContent marketingComments

It is often said that “content is king” on the web, but why? Because advertising, once the primary method for marketing a company, has become less effective over the years. Each day, we are exposed...

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7 Cornerstones of a Results-Oriented Website

Nov 04, 2013Tom McCrackenStrategic planningComments

Building a website that drives traffic, delights and engages users, and converts and builds brand champions is not an overnight process. There is no magic tool or tactic that can instantly make you...

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Why Drupal is the Best CMS for Business

Oct 31, 2013Tom McCrackenPlatformsComments

To Drupal Or Not To Drupal. That Is The Question. There are literally hundreds of content management systems out there, but we want to focus on one in particular: Drupal. Why Drupal? We’re glad you...

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Strategy

Why Many Websites Don’t Produce Results

Oct 24, 2013Tom McCrackenStrategic planningComments
Is your website producing the results you want? If not, you may want to re-think your strategy because your site may have been created with the wrong vision.
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Creating Custom Google Analytics Events In Drupal

Oct 22, 2013Tom McCrackenAnalyticsComments
One of the more powerful but rarely used features in Google Analytics is event tracking. A standard Google Analytics install just tracks page views. Event tracking allow us to record many additional...
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Using Content Management Systems To Build Results-Oriented Websites

Oct 15, 2013Tom McCrackenPlatformsComments

Content Management Systems can help businesses create unique websites that produce results tailored to their goals.

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Managing Google Analytics Goals in Drupal

Oct 11, 2013Tom McCrackenAnalyticsComments
A vital step towards more meaningful analytics is the proper use of goals. One of the challenges of Google Analytics is having to keep its goals in sync with changes in your Drupal site. The...
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