Content is King: Build Your Brand with Blogging & Email
On March 18, DS Development : "Your carefully crafted multimedia content or images are not going to be readable by most people because about 65% of decision makers are viewing your marketing email on their text-only mobile devices. If you have to include images in your email content, make sure your email text content makes sense for readers, even if the images are not displayed. Never insert email images that are supposed to be downloaded from the web, as they are automatically blocked by most email client software programs. If possible, send your marketing emails as plain text. It will be smaller in size and readable on any email platform. A work-around would be to send the email as plain text and include a link to a HTML, web version of that message."
- Simple subscribing and unsubscribing — If you want to grow your mailing list, then there are 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. Unsubscribe links should take recipients directly to a page where they are promptly and quickly removed. Don't sweat the loss of a subscriber - the bad P.R. you will receive for continuing to send to them will have a greater negative effect. Also, always use a double opt-in confirmation process. Double opt-in means that after your visitor initially enters their email address to subscribe to your list, you should then send them an email containing a special link back to your email-marketing program.
So join me for this webinar by registering here and take a big step towards becoming an online leader by developing a strategy for having king-worthy content.
