The Decline of Greeting Cards

The decline of personalized greeting cards has left my refrigerator bare this year. Usually wrapped with family pictures, season greetings and magnets, it now stands naked; shivering in the cold winter nights that have approached. What about the cards of years past? Will they not have an opportunity to welcome new comers to their shoebox home? It seems Gmail and Facebook have become their new resting place. This hardly seems fair. My refrigerator is not the only thing being stripped of its usual duties this Christmas. The U.S. Postal Service lost $8.5 billion in 2010 and was on pace to be completely broken by the end of 2011. There’s no doubt USPS will need to consider and execute tremendous cost cuts including staff, delivery times and potential taxpayer bailouts. The adoption of the Internet has significantly eroded the need for value provided by postal services and will slowly eat away at businesses like Endicia who provide value added postage products and services. I, for one feel that it is unfortunate. I realize the Internet provides efficient means of communication and has reshaped the landscape of business, but I also feel that personal communication should not be lost…especially during the holidays. Christmas is a time when personal communication and acts of service should be prevalent. I would like to hear from you. Do you send season’s greetings? If so, is it through snail mail or the Internet? What are your thoughts? Attribution: http://www.flickr.com/photos/courtneyrian/5224473848/sizes/m/in/photostr...