Local Search Market Share

Local search is truly a different animal than general search. Local search is about finding things close to you, whether you are conducting a general search for an auto repair shop or a specific search for Joe's Auto Repair. This is one of the few areas of the search landscape that Google has not conquered. Yahoo appears to be holding its own. But, rest assured that Google is after them. Take a look at the following and think about where your potential customers go when they are searching local. Yahoo! Local Trumps Google in Local Search