Well, this is the first post to the LevelTen Local Search blog. The topics addressed here are really a subset of the ideas and topics discussed on the LevelTen Search Happens blog. Here it will all be Local, Local, Local. As exciting as it is to watch the world of search evolve, it is even more exciting to watch how the powers that be in search scramble to become the powers that be in Local search. The reason for all this scramble is obvious. One of the core functionalities of the Internet is to help you find relevant information. And if you are looking for something local...you should be able to find local relevant information. And when you find relevant information that is local...you will generally use that information to find or purchase...this is why the Web is the greatest direct response tool we have ever seen. So, we're going to talk Local...and here's something posted today on Clickz...talking about user generated reviews. Web marketers just love user generated content and this model is creating some incredible Internet communities, MySpace, Facebook...etc. The one interesting thing not mentioned in this article is how easy it is to subvert this model. Those with a vested interest in the success of a company or product or service can easily post glowing reviews. This has been done many times in Amazon's book review sections. You could also provide a bad review of your competitor...just thought the dark side should be mentioned. Stay tuned.