It’s the American Dream to create your own success, and if you’re making a list of successful entrepreneurs, Amy Porterfield should be on there. She broke away from a successful career to create her own business and is well known for her expertise in webinars and Facebook marketing. Last week, she hosted a live webinar called “How to Create and Deliver Your First 5-Figure Webinar in 30 Days (Even If You Don’t Have A List).” I attended, and she gave away some incredible tips and tricks for success. However, I picked up several lessons from simply attending her webinar that may not have been explicitly mentioned but are keys to her success. Below are the four things I “accidentally” learned from Amy Porterfield about webinars.
Attitude and Composure Are Everything
In a perfect example, there were some technical difficulties with the webinar at the beginning. However, instead of getting flustered, Amy remained calm and composed. Once it started, you would have no idea that there were any issues beforehand. She was cheerful but authentic and relatable but respectable. Obviously her success speaks for itself, but she also speaks with confidence in a way that creates a trust bond with her webinar participants.
Practice What You Teach
Not only did Amy discuss her five best practices for a webinar, she followed them perfectly. This provides credibility – not only do her practices clearly work, but she is willing to put her name and brand behind them. It also gives webinar participants a great example of how to put these practices into use. Having used these exercises and policies before has allowed Amy to work out any kinks so the product she delivers is seemingly flawless.
Share Your Success
My favorite thing about Amy’s webinar was her transparency. She didn’t say “I know how to create successful webinars” and then leave you without any information or specific strategies. She laid out her strategies piece-by-piece and then spent 20 minutes at the end answering questions and making sure everyone understood completely. While people often avoid this strategy for fear that their potential client will learn everything they need & not want the product anymore, this is not the case. By being open about your practices and willing to share your success, you establish credibility and likability that makes people more willing and eager to buy from you. People inherently want to buy from people they like – taking the time and forming a connection with your audience is key.
Don’t Be Afraid To Fail
Amy discussed this in her webinar, but it was reiterated by listening to her speak about her past experiences and core principles. Without the willingness to fail, Amy would have never left her job or started hosting webinars. Even for someone successful, she has to exhibit strength in the face of potential failure for each new venture. What if no one showed up to the webinar? The world wouldn’t end. Her business wouldn’t crash and burn in 24 hours. But if she didn’t try it, she wouldn’t ever know.
Amy’s webinar delivered exactly what it promised – great tips and guidelines for creating a successful webinar – but it also gave attendees much more in the form of lessons about business and entrepreneurship. If you’re looking to host your next webinar, I highly recommend putting some of these tips to use – take a leap of faith, share your success, practice what you teach, and keep a positive attitude and great composure. Good luck!