Do Super Bowl Commercials Work?

Every year, advertisers spend millions of dollars to capture the attention of football fans nationwide. This year's price tag was a whopping $2.7 million for 30-seconds of air time. But has Super Bowl advertising lost its flare? Has the general public become immune to advertisers efforts to shock and entertain them? I believe Super Bowl advertising is on a downhill trend. We are bombarded by hundreds of advertising messages each and every day and while many people look forward to seeing the Super Bowl ads each year, I don't believe the advertisers messages are making a real impact. Sure, they get headline news for one day after they air, but whether people remember the product they are trying to sell is key and is something isn't always happening. While I think some commercials may have missed the target (enough with the cavemen already) one commercial in particular did the best job getting the actual product benefit across. The Tide To Go "Screaming Stain" commercial not only showed the benefit of using the product at a crucial moment, but was also entertaining. That crazy screaming stain got quite a few laughs. Tide To Go has also create a mini site around this promotion which the chance to win prizes daily or become famous by creating your own spoof of the commercial. By the way, this was Tide's first attempt at a Super Bowl commerical. Check out Yahoo's top five Super Bowl commercials and tell me what you think. Who did the best job of getting their product message across?