Found a very informative blog posting about Yahoo vs. Google vs. MSN. http://awis.blogspot.com/2005/07/yahoo-vs-msn-and-google.html As you know Yahoo is the most visited site on the web, then MSN then Google: Yahoo 30% reach MSN 28% reach Google 22% reach It has been this way for years. Search engine marketing novices have often used this information to state that Yahoo is most important for search. Yet we all know Google is king. The difference is that Yahoo and MSN are true portals with all kinds of additional services people use. In reality only 9% of Yahoo users use search and 7% of MSN users. Google's traffic is almost all search, although Google is expanding its additional services such as Gmail, and Google News. The other item of interest is that Alexa is predicting that Google's traffic will match Yahoo's in one year.