Five Tips For Building An Email Marketing Revolution
At work this week, I had a first time experience: dealing with email templates for newsletters. LevelTen is contemplating a switch in the near future, and I have been considering all the options.
After a dive into email templates, here are five things I learned:
1. Testing is crucial
With so many browsers and versions out there, testing is imperative to formulating an effective email newsletter. Before sending out emails to your subscribers you must test both the HTML email and the text version. Also, it’s important to test links within the email to ensure that images appear both in the preview pane and full page view. Troubleshooting and solving problems will result in more actual views for the email campaign.
2. Placing key messages prominently will boost views and responses.
If you are like me, many emails never make it past the first cut. It takes a trusted user or outstanding subject to avoid the delete button and jump to the actual content of the message. This practice can produce unwanted results, as the main message of your email never actually gets opened. To improve on this, place a textual statement that presents the key message of the email in the subject line, and again at the very top of the page.
3. Using an Email Management Service is smart and produces results.
There are many services out there, and picking the right one to design and deliver professional HTML email communications can pay dividends. The services are designed to ensure compatibility with the greatest number of email clients and provide reporting metrics about clicked links, subscribers and the like.
4. Always use the BCC option when sending emails to multiple recipients.
I thought this was a given, but then I read a blog this week from someone who was offended by a blatant CC mail out with hundreds of listed addresses. There is no problem with sending out mass emails, but people still want to feel like they are not lumped into the crowd. Making this simple commitment to connect with individual users will help add a touch of personal service to your email campaigns.
5. No business is too big or too small for an Email Marketing Campaign.
According to Blue Sky Factory marketing, there is a path to follow for any company that wants to launch an effective marketing campaign. Following this outline will eliminate some of the intimidation that comes with such a task.
- Build a proper website
- Create an HTML-designed Email template.
- Don’t sleep on content flow.
- Build thorough subscription lists.
- Measure success and make adjustments as needed.
Keep these tips in mind in order to launch a stellar email marketing strategy. Whether your business is small or large, it's always good to consider strategies proven to generate positive results.
