Over the years, many companies have adopted the practice of inbound marketing with the help of marketing automation. However, some are still on the fence on whether or not they should buy into this practice.
As an agency that practices inbound marketing, we also use HubSpot Marketing Automation. Marketing automation helps us with our email marketing and lead nurturing.
Now, you might be wondering what are all these buzzwords?! Well, let me put it in simpler terms, marketing automation saves us time when contacting people that have either downloaded an ebook, filled out a web form, or perhaps a demo request. Through a series of workflows in our email marketing funnel, we keep our users engaged and prepped for a future potential sale.
We'll talk about email marketing workflows in marketing automation platforms at a later time, but for now, here are the 8 statistics that every business should know about email marketing automation, and why you need it now.
If you were on the fence before, are you ready now to plunge into the world of marketing automation?