The New Google Analytics

For years traditional advertising has been viewed by most businesses as a necessary evil. Necessary, because all businesses need some form of exposure in their marketplace to survive. Evil, because there really hasn't been a good way to determine the effectiveness of advertising campaign dollars.

Now in the online world, advertising and evaluating those dollars spent towards marketing is becoming more like a science. Google has offered a FREE Analytics program for years but, in the past setting up the software services and making since from the data retrieved was a bit confusing for even the most savvy of technologists.

With the NEW Google Analytics you can setup, implement and analyze advertising campaigns along with evaluating the return on those advertising/marketing dollars spent with relative ease. The best part is, it doesn't leave you feeling like you just spent your time trying to push a wet rope in a straight line!

A couple a new features with the New improved Google Analytics: 1. Pretty colors and graphs- There's a new set of graphs and charts to wow with upward trends and positive ROI's. 2. Custom dashboard capabilities - Google has added the capability to add only those reports you deem useful and beneficial. Add them to your dashboard and you’ll get them every time you log-in. 3. Auto Email Reports – You don’t want to even log-in to get reports on your advertising campaigns? You can have them emailed to you whenever you want. Schedule it and go!