See Spots Run: Spot Runner Lets The Little Guy Go Big Time
Tired of low-budget, poorly directed, terribly acted local television commercials? You know, the fast talking cowboy, the pepperoni counting grandmother, the co-worker with dragon breath, and the ubiquitous Japanese pitcher with ants in his pants.
Thanks to Spot Runner, the budget barrier has been busted. Small businesses with limited financial resources can now run high quality, professional-looking commercials and stay well within their shoestring budgets. The process is simple.
Step 1: Select an ad from the spot runner website
These ads have already been shot and edited with top notch production values. The easiest way to choose an ad that best fits your needs is to browse by industry. You can select from Arts & Entertainment, Home & Garden, Food & Dining, and Retail, among others.
Once you settle on your ad, you check its availability. Spot Runner offers exclusive rights to the ad in your area. No other businesses in your area can use the same ad as you. Next, Spot Runner personalizes the ad with your company name, your company logo, your telephone number, and your website address. They also insert your company name into the ad's pre-scripted voiceover. All of this for only $499.
STEP 2 (optional): choose personalization plus
If you want to customize your ad even further, Spot Runner offers the Personalization Plus option. With this plan you can add a new voiceover, put text on the screen, swap out images, and change the voice of the actor providing the voiceover. The Personalization Plus package costs an additional $249.
STEP 3: create your television schedule
Spot Runner helps you plan out your advertising campaign and employs a strategy to meet your objectives. The minimum budget for a television schedule is $550; however, Spot Runner recommends a budget of at least $1,000 in order to run a successful campaign. So, at the bare minimum, a small business can run a polished, highly-professional television commercial for just over $1,000.
Thanks to Spot Runner, the days of dorky politicians, dancing delivery boys, and rapping furniture salesmen are over. Hopefully.
