One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
I searched far and wide to bring you great Drupal 8 presentations. These videos provide great examples of where Drupal is headed, why change is important and what you can expect when migrating to...
In this video, I discuss how to determine the value of content for individual pages within your website. As you begin to understand the value of each piece of content, you can better determine which...
Previously, I demonstrated how to Valuate Content Using Google Analytics and Drupal . The video today establishes how the Intelligence dashboard can serve as a visual executive summary of your...
Creating complex page layouts with CMS editors often results in relying on a developer – which increases time and costs money. The good news is that it doesn’t have to be that way. Watch this video...
This is a follow up article to our last post, How to set up a Drupal site on DigitalOcean . As with any kind of web application, it’s not just about the functionality the product provides - but how...
This week was the 25th birthday of the invention of the Internet. What has the Internet been up to during this milestone week? Well, this was a time for the release of Einstein's love letters, some...
In this article we focus on Drupal modules that help create engaging blogs. After all, businesses that blog have 97% more inbound links and attract 55% more visitors than those that don't.
If you haven’t heard of DigitalOcean yet, I definitely recommend it as a web developer. DigitalOcean is a "simple and fast cloud hosting provider built for developers,” which basically means pure...
Web analytics software is being used in most organizations for basic analysis and reporting, but provides little (if any) actionable insight into marketing efforts. What if there was an easier way to...
Drupal is a really powerful content management system that has an insane amount of contributed modules that can help you perform certain tasks very easily. Display Suite is one of my default modules...