The Small Business Marketing Budget

When you are looking at your marketing and advertising budget it is really easy to question your expenditures and the return on investment. A small business has a limited amount of resources and it is imperative that those resources be used wisely. But determining the ROI from your Yellowpage ad or, for that matter, from any ad is very hard. That was one of the reasons the Yellowpage people started doing coupons. They desperately wanted their advertising customers to see some measurable traffic generated from this investment. The ability to closely track responses and results is the great thing about a local online marketing and search campaign. In depth analytics can be applied to all the data generated on a website. You can tell how many people were there, how those people got there and exactly what they did once they were there. This capability alone should put online and search marketing at the top of the marketing and advertising list for small business owners. KV