Yahoo! Catching Up - Now Offering Dayparting, Demographics & Other Cool Stuff

Over the years, Google AdWords has offered ever-increasing flexibility. Although, PPC is much more complicated than it was even three years ago, it's all for the better. When Yahoo! Search Marketing announced its conversion to Panama in late 2006 with new dashboard and up-to-date features many search engine marketers breathed a heavy sigh of, "It's about time." Yahoo! was the first to offer cpc after acquiring Overture which had been doing search based CPC since 1999, but Google AdWords quickly surpassed Yahoo! model when opening the doors to AdWords in 2001. Now in 2009, Yahoo! is offering some of features AdWords has for awhile, as well as some unique features. The Wall Street Journal reports Yahoo! is scheduled to launch new ad features and tools today. These features will include the ability for advertisers to show graphic ads to based on their previous search history. Plus, Yahoo will allow those graphic ads to also be targeted based on what other web sites that user visited and their actions on those web sites. This next month Yahoo plans to launch dayparting and demographic targeting for their text based ads. Many search engines already offer dayparting and demographic targeting. Yahoo! says they have the advantage on the targeting front, being able to use data from their userbase of hundreds of millions of monthly visitors and data built since 1994. Read more about the new features Yahoo! plans to offer in this press release. More Yahoo! News at Techmeme