One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Another tool that might be of use. This was recommended to me. I have various friends and associates and many use different IM clients. Hopefully this will help me communicate with them easier. http...
For any of you that might need a screen capture utility that will capture a full scrolling page. I have been using mrcaptor as a trial and I had some issues with it. I am now trying SnagIt and on the...
How do you get ink, online or traditional, on your corporate news? Dave Lieber, columnist for the Fort Worth Star Telegram, says, "make sure it's a good story" Press Release writing 101 teaches us to...
The new Netscape/AOL browser is able to toggle between IE and Firefox rendering, attempting to make irrelavant IE/Mozilla idiosyncrasies. There are also significant security enhancements. http://www...
I found a great article on methods for link building. It is a great overview of all the mainstream ways of building links used today. http://www.socengine.com/seo/guide/advanced-link-building.html...
The most common customer service issue we have to deal with is email, and most of those problems would go away if customers had a better understanding of how it works. Internet email is a very...
Tim Berners-Lee is at it again. Berners-Lee, considered the "Father of the Web" is conducting research and developing a semantic web that will allow search engines to be more intelligent. The key...