One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
People, there is a great divide in the Internet marketing world. There is a class struggle between the bourgeoisie and proletariat. There is a disconnect between traditional models and the new PR...
The blog matrix is a variant of a multi-author blog designed to facilitate collaboration on topics yet maintain the individuality of the authors. It is ideal for groups of bloggers that want to...
As a passionate web designer/developer and project manager my responsibility with LevelTen lies in assuring attainable goals are determined and strategic objectives are created to reach those goals...
As the marketing director at a large company, you are very, very busy. You have a full calendar of deadlines. You worked long and hard at the end of last year to develop this calendar. Your ad agency...
I just read an interesting article . . . A well-known online logo design mill who prides itself on having the most experienced designers is allegedly being accused of selling unoriginal logo concepts...
Whenever I hear consultants differentiate themselves asout of the box thinkers, I cringe. Why? 1. 95% of self-proclaimed out of the box thinkers haven't really taken the time to understand the box. 2...
Websites are largely a visual medium, so it is important that the visitor experience includes the elements of design: color schemes, high-quality graphics, and easily readable text, as well as...
With the horror caused by Hurricane Katrina and the impending doom of Hurricane Rita headed towards Texas, everyone is asking "why weren't we properly prepared for Katrina" and "how will we not...
There is an online event going on the week of 9/19 called Global PR Blog Week 2.0, which we all should attend. We have discussed how important PR buzz is in the web world, PR Blog Week will be a good...