One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
When you are looking at your marketing and advertising budget it is really easy to question your expenditures and the return on investment. A small business has a limited amount of resources and it...
Local search is truly a different animal than general search. Local search is about finding things close to you, whether you are conducting a general search for an auto repair shop or a specific...
I told you we love data, so here's some more. Hitwise reports on how 25 million users interact with the web. They have released a new report on search engine usage. Here's a summary posted by Danny...
We received this email: Sir or Madam, Quite an impressive display of sites. I am a student, studying computer science, and have a question for your designers. What are your designers' opinion on the...
Well, this is the first post to the LevelTen Local Search blog. The topics addressed here are really a subset of the ideas and topics discussed on the LevelTen Search Happens blog . Here it will all...
I guess the first post to Search Happens should explain who we are and why we have decided to become one of the 35,799 new blogs put up in the last 24 hours . I am Ken Vernon and I have spent over 23...
Found a very informative blog posting about Yahoo vs. Google vs. MSN. http://awis.blogspot.com/2005/07/yahoo-vs-msn-and-google.html As you know Yahoo is the most visited site on the web, then MSN...