One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Over the years my brother has asked me for three websites and I have built him three sites. So recently when he asked me for another for his financial advisor practice, I recommended a blog site...
Just read a very good article regarding Rebirth of the City Portal by Justin Sanger. This is a good history lesson that points out the fact that there were many Internet startups in the booming '90s...
Over the next group of posts I will talk about different subjects that are important for any small business to think about and put action plans in place for. All in regards to improving your...
This is the basic tenet of all marketing. If you do this, you will usually make the right decision. About your products, your services, your image, your postion, your marketing, your advertising,...
If you use email, you know about spam. Some of it is legitimate, and includes a link to unsubscribe. You get that because you bought something online, and left checked the little box giving them...
Ok...so what do we mean when we say "Content is King"? Well, let's start with the obvious. Most visitors to your website are looking for something and usually that something is information...data.....
One of the hottest new buzzwords on the Internet today is "RSS", but what is it? Despite what other sources may tell you, it is an acronym for "Really Simple Syndication", and was developed as a...
If you want a vision of what local search looks like tomorrow and the day after that, you need to read these two articles. Search: Bigger Means Smaller Proximity + Local Search = Opportunities I...
Back in the day, before Mozilla made the Internet come to life, there was all this talk in the media world about "convergence". Covergence was all about delivering on demand movies down a broadband...