One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
There is a gap between web development and marketing communities, and most under-performing websites on the Internet fall into this void. It is a disconnect between marketer and developer. Let's take...
A persona is a short fictional bio of a person based on someone who is likely to come (or who you want to attract) to your website. This post covers some quick tips and helpful resources for creating...
LevelTen is proud to host not one but two days of conferences to help make your online web presence your best asset for engagement, conversion and brand management.
At LevelTen you'll often hear the phrase "Launch early, Launch Often" thrown around. It's a mantra that we have adopted for our working lives. Maybe you have heard the phrase yourself, but wonder...
A call to action is text or an image that ultimately leads users to a next step within your site. Ideally, your call to action (CTA) will allow the user to redeem some kind of offer in return for...
“Think different.” “Expect more. Pay Less.” “Imagination at work”. All are simple ideas that define the essence of the businesses they represent. But don’t let these seemingly simple ideas fool you...
The first step towards online success may seem obvious, yet it is missed by most organizations. The critical first step is to set the right vision. This is done by defining proper results-oriented...
Website redesigns are all the rage right now. It seems everybody is looking to revamp the tired old site they have been living with since before the great recession started. Like an old car that is...
It's almost Halloween and you've probably already seen people donning their fearsome ensembles, but nothing strikes fear in the human heart like a scary website. Despite the spooky season, you...