One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Henry Ford had a vision based on customer demand. In 1908 the Model T was introduced to the world and produced in a small, rented factory on Mack Avenue in Detroit, Michigan. Early models were...
In this article I will discuss the shift from static to dynamic websites, identify risk associated with the transition. I then invite you to share your stories so we can identify some possible...
The Dallas Mavericks overcame an off-shooting night by Dirk Nowitzki to defeat the Miami Heat 105-95 and capture their first Championship. As the Dallas Mavericks demonstrated throughout the NBA...
It’s no real secret that the web is all about the audience, yet I’m always surprised when analyzing websites how few websites seem to be designed for their intended audience. I’ve seen optometry...
One of the things that always gets my gander up when I get comps and mockups back from designers is when there are buttons in places that links should be. For whatever reason many designers/UI people...
We were in need of a new server that could quickly spin up sites for development but also was tuned for Drupal. Having followed and played with the different technologies that exist out there for...
He who fails to plan, plans to fail A journey of a thousand miles starts with the first step. But if you don't plan properly you may end up 2,000 miles from where you wanted to go. Good fortune is...
Most web site development projects fail through lack of communication during requirements gathering. A disconnect between clients and programmers often occurs due to software being an intangible...