One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Most web design agencies don't always consider themselves in the redesign business, but that's usually exactly what we're doing. Let's examine some of the challenges of taking an existing site,...
In this post, I discuss the three critical phases of site design that get us to the point of development and themeing. While the importance of these phases are sometimes overlooked, or discounted,...
Learnings gathered at a web focused industry event brought to light truisms for thriving on the thin, thorny edge of this new and constantly changing marketing frontier.
Successfully launching a website is one thing. Launching a website that is successful takes experience, focus, dedication and a whole lot of communication. This post provides ten tips that save time...
At LevelTen you'll often hear the phrase "Launch early, Launch Often" thrown around. It's a mantra that we have adopted for our working lives. Maybe you have heard the phrase yourself, but wonder...
People don't just want good content; they want the Cliffs Notes version of good content. Online readers have about an 8-second attention span, so if it takes 10 seconds to read about your business...
The first step towards online success may seem obvious, yet it is missed by most organizations. The critical first step is to set the right vision. This is done by defining proper results-oriented...
Website redesigns are all the rage right now. It seems everybody is looking to revamp the tired old site they have been living with since before the great recession started. Like an old car that is...
A little over a year of following my own advice, I decided to re-visit the long overdue topic of responsive theming and share several valuable techniques and tricks I've learned along the way.