One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Whether your company is launching a new product, is changing its name, is repositioning or has merged with another company, branding plays an important role in building awareness and extending...
Everyone at LevelTen is extremely excited about attending DrupalCon San Francisco. Last year only two members of the team were able to attend DrupalCon in Washington, DC, but this year we’re sending...
If I had a dollar for every time a potential client told me how easy web development is, or asked me to estimate the re-development of a Facebook-like website after a ten minute phone call I could...
Time and time again, we get the horror stories from companies who have started a web project with the best of intentions only to see it end in disaster. A successful project is not something that can...
Hopefully, if you’re making a decision on re-designing or building a new website for your company at least one of the criteria for selecting an agency is; 1. “Doe's the agency’s own web site reflect...
As Drupal becomes more popular and grows its open-source development community, more websites are turning to it as a solution for creating extremely powerful online communities, allowing users to...
I have been working on a new whitepaper about how to become an online leader. One of the cornerstones is to use a strategic, agile process. While agile is not for every project, often it is by far...
Here at LevelTen we have a few book clubs going on. Right now, one of the books we are reading is Agile Estimation and Planning. LevelTen is in the process of implementing an iterative development...
For those of you familiar with a traditional project management process, you’re probably familiar with a typical project life cycle- plan, budget, design, develop, test and release, AKA waterfall...