The age of personalized marketing has reinvented the email game for companies across the globe. According to The Radicati Group , there will be 4.9 billion email accounts by the end of 2017. Naturally, everyone wants a slice of this pie. Unfortunately, you can’t market to 4.9 billion people, but what you can do is segment your best opportunities for conversion, and then create a seemingly personal email to appeal to your chosen target. Let’s go through an example from one of my favorite stores...