Miller High Life 1 Second Super Bowl Ads - Cut Back When Times Get Tough
It's that time again, Super Bowl XLIII will soon be upon us and that can only mean one thing, an onslaught of good and not so good advertising. Every year the pre-hype about who's going to have the best commercials gets hotter and hotter and with the explosion of online campaigns the rumors run rapid.
Personally, I'm excited about the Miller High Life 1 Second Ad's; they're poking fun at the dollars advertisers like Anheuser Bush traditionally spend on the game. "3 million dollars for a 30 second commercial, that's like $100,000 a second...if High Life had a commercial all we'd need is a second." I haven't even seen all of the campaign yet and I love it already. What's more interesting is the massive amount of buzz it's getting online, a quick google search pulls over 98 million results for 1 second ad. Now I guess the reason I'm so geek'd is because they created a simple idea, but let the internet drive it. Don't know how well it will sell beer for them, but if they do this right it should be a great campaign for several years (Think Bud-Wise-Er or Whaaaaattttssssss Up!).
Take a few seconds to look around the 1 Second Ad website, be sure to visit the What 3 Million Dollars Buys You Section, oh and all I gotta say is "Bean Dip."
Personally, I'm excited about the Miller High Life 1 Second Ad's; they're poking fun at the dollars advertisers like Anheuser Bush traditionally spend on the game. "3 million dollars for a 30 second commercial, that's like $100,000 a second...if High Life had a commercial all we'd need is a second." I haven't even seen all of the campaign yet and I love it already. What's more interesting is the massive amount of buzz it's getting online, a quick google search pulls over 98 million results for 1 second ad. Now I guess the reason I'm so geek'd is because they created a simple idea, but let the internet drive it. Don't know how well it will sell beer for them, but if they do this right it should be a great campaign for several years (Think Bud-Wise-Er or Whaaaaattttssssss Up!).
Take a few seconds to look around the 1 Second Ad website, be sure to visit the What 3 Million Dollars Buys You Section, oh and all I gotta say is "Bean Dip."
