This week, I was quite surprised to hear that Nutella had issued a cease and desist letter to the creator of World Nutella Day, Sara Rosso. Because her promotion of the brand, via the website and...
In this post, I will discuss how to properly write a press release so that its intent is recognizable and trustworthy and its content hooks the reader.
So you've already gotten some of the basics of Twitter down such as who to follow, hashtags, replies, etc. Now you're ready to customize your account a little more.
Two major buzzwords right now: Content Marketing and Inbound Marketing. If you're like me, you probably thought the terms were synonymous as they are often used together; however, I've found they are...
In some cases, purchasing goods online has meant bypassing a sales tax, but that could soon change. Last week the Senate voted in a landslide (74-20) to debate and amend the proposed Marketplace...
I do a lot in my community from working on my church media team to helping organize and run the area youth baseball association. To say the least, I'm pretty active. In this post, I will share a...
Learnings gathered at a web focused industry event brought to light truisms for thriving on the thin, thorny edge of this new and constantly changing marketing frontier.
Twitter is boss when it comes to gaining instant news from people or businesses you care about. But where do you find the people who are tweeting things that are worth reading?
The magicians are never supposed to reveal their tricks-- it makes fellow magicians mad. But the small group of us self-professed social media pros that speak internationally and write books will...
Over the last few years, one of the hottest topics among Drupal agencies is how to break out of the Drupal echo chamber and reach out to new audiences. If you have been to DrupalCon or local...
