One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
What tech news was popular around the web this week? First, there is a peachy new social network that uses magic words and prompts to help you post, but you need to convince your friends to join. The...
Many designers who have loved and been loyal to Adobe software for decades have embraced change and moved to Sketch by Bohemian Coding. Sketch is a vector drawing application made specifically for...
This week’s noteworthy news from around the web includes tech companies looking to score a touchdown by streaming for the NFL. Twitter and our favorite brands are making it easier for us to advertise...
Growth-hacking is used in online marketing, especially with new websites and start-up companies and organizations, with a focus on SEO, analytics, content marketing, and social metrics to increase...
As consumer behavior has evolved, one of the strongest patterns to emerge is that consumers are more educated than ever. The average consumer researches a product extensively and expects to find...
It’s really early into the New Year, but there are plenty of events in the Drupal Community that have already been scheduled for 2016. If you are new to Drupal, these camps are a great way to engage...
The 2015 State of Search conference resulted in lots of evaluations and predictions from leading industry experts on what's to come in 2016. As search engine marketing continues to evolve, it is more...
As many know, writing content during the holidays seems to be trivial, because business and traffic seem to slow down. If you happen to have a retail or e-commerce business, then you know your blog...
This week, we take a look at a creative technology to make smart home devices talk with each other. We also learn that Cortana is no longer trapped in your PC, but can also live in your smartphone...
As an agency that practices inbound marketing, we believe that the right and relevant content will thrive our organic traffic. However, after months of staying at a constant rate of website visitors...