One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
This week in web news, Facebook is giving a thumbs-up to empathy, and a sad face emoji to the highly demanded dislike button. Apple's iOS 9 users have been quick to block unwanted content with ad...
If you work in the healthcare field, you have almost certainly encountered patients who have consulted online resources about healthcare and medical topics. 87 percent of American adults use the...
It’s the American Dream to create your own success, and if you’re making a list of successful entrepreneurs, Amy Porterfield should be on there. She broke away from a successful career to create her...
This week, Apple dominated web news with their new and updated product release extravaganza. We poke our nose in the door of the Apple party to sum up their big announcements into a few Reader’s...
Websites usually contain graphics and visual elements that make the web pages look more user-friendly and easy to use. Buttons, Arrows, Icons, and many other design elements use images in order to...
Web-worthy news for this week includes a high-tech improvement to the stethoscope that records and amplifies, and may help diagnose heart conditions. We look at a new camera that captures your whole...
*/ When I was first starting to dive deep into the Drupal theming layer (beyond making a subtheme and changes the styles with CSS), I found the documentation to be rather scattered. Since I'm also...
This week in web news, YouTube is looking to tap a new revenue stream with two new subscription features. Instagram is letting you live outside their little square box. Google is making routers, and...
Using Screaming Frog for SEO is just one of the practice we use to evaluate and improve our website as well as clients. A quick site audit could make or break the success of any inbound marketing...
Developers shape how a website looks and works. They are the computer science geeks behind the screen pulling the strings, and a lot of us would be lost without them. LevelTen has two in-house, both...