One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
Building and launching a Drupal site from the ground up can sometimes feel like piecing a spaceship and a launchpad together. To your client, it definitely feels that way. What is even harder is...
This week in the world of web, you can immerse yourself in virtual reality with Samsung’s new goggles, and it might not cost a fortune. Blackberry is teaming up with Android and bringing back the...
If you think managing your finances is stressful, try doing it for a whole company! CFOs (Chief Financial Officers) have a hard job. My interview with John DeRudder helped me understand what a CFO is...
If you are new to the world of digital marketing, or more to the point content and inbound marketing, link building is one of the most important process when you begin to add content to your websites...
In this week's, Th is Week in W eb , Apple’s rumor of the week is that they might be nearly ready to test their self-driving electric car. Google confusingly announced the creation of Alphabet, its...
Marketing and social media managers often manage multiple profiles across different social media platforms. Often, besides managing the company’s social media presence, there might also times that...
Mailchimp provides a great tool for automatically sending out emails that pull information from RSS feeds (read more from Mailchimp on this topic at Create an RSS-Driven Campaign with the Campaign...
This week on the web, Amazon is selling Prime members magic Wi-Fi buttons to stick around the house so that they can instantly re-order their favorite products. Apple.com integrated its product...
Ever thought that becoming a coder or web developer was super hard? I always did, but then I talked with Kyle Taylor, who made the whole idea of learning to build websites much less intimidating...
Are you a smart, organized, people-person who isn't afraid to embrace technology and learn new things? If you are, then you may be interested in a career in Technical Project Management or...