One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
This week on the web, IBM’s Watson is using his super powers to help CVS customers better manage health conditions. Windows 10 finally officially launched! T-Mobile’s Music Freedom feature approved a...
AJAX is a method of sending/receiving data on a web page. It can be used to update parts of the web page like little pieces of content, blocks and whatsoever, without the need to reload the page...
This week on the web, Jet launched an exciting money-saving retail site that may actually be a worthy competitor for Amazon in many areas. You can toss a Karma Wi-Fi hotspot in your messenger bag,...
Entity Data is a handy little API to make module builder's lives easier. If you need to build a module that adds functionality and data to an entity, no longer will you have to implement your own...
The marketing industry keeps evolving along with the ever-changing Internet. Traditional techniques no longer work like they have in the past. To compensate with change, we have done extensive...
Marketo literally took the show on the road this week when they appeared in Dallas to discuss marketing, innovation, and the “corporate selfie.” With breakout sessions targeted at B2B and B2C...
Do you love to write? Do you spend your days on Twitter and Facebook? If yes, then there may be a career for you in Online Marketing. Felipa Villegas took a few minutes out of her busy day to talk to...
This week on the web, Amazon released the innovative Echo device to non-Prime members, allowing users to experience what was once science fiction: a voice-operated control center that talks back and...
Managing people is far from just being bossy and determined, it requires a certain understanding of the work that people put into the finished project. Kristin helped me understand that in the...
This week on the web, we catch-up with the recently-released giant, Apple Music, and get a little taste of what’s cooking there. Gmail is striving for perfection in getting rid of spam by using...