Whom does it affect? Chances are, you. While the new Google Analytics data retention controls have no effect on standard aggregated reporting, user and data retention should be a top-priority to those who use " certain advanced features like applying custom segments to reports or creating unusual custom reports ," according to Google. If you find yourself thinking, I've never implemented any of those advanced features in Google Analytics, so this won't apply to me, I wouldn’t be so sure. If you...
The web is getting more beautiful and user-friendly everyday. Many design trends that we see today began years ago, and we are watching them continue to evolve. Let’s examine how current trends will...
In this video, I discuss how to determine the value of content for individual pages within your website. As you begin to understand the value of each piece of content, you can better determine which...
The year is coming to an end, which leads to a new year with new trends and technology advances. In recent weeks, I have come across some interesting takes on what various marketers believe will be...
Last Friday, LevelTen held the annual holiday party for it’s employees and significant others. In reality, the company holiday party is a guise for drinking away our frustrations with coworkers. If a...
Every so often a website needs a spring cleaning, dusting off of your content pages and taking a good, hard look at whether the current content meets your needs. In essence, a content audit is...
This week saw new funding for companies with such diverse goals as helping trendsetters to entertain themselves, farmers to increase efficiency, and reluctant savers to finally sock away some cash.
Previously, I demonstrated how to Valuate Content Using Google Analytics and Drupal . The video today establishes how the Intelligence dashboard can serve as a visual executive summary of your...
Creating complex page layouts with CMS editors often results in relying on a developer – which increases time and costs money. The good news is that it doesn’t have to be that way. Watch this video...
Inbound Marketing, a methodology championed by HubSpot, stresses companies promoting their brand with blogs, podcasts, videos, white papers, and social media. In other words, it’s just a form for...
Traditional analytics primarily focus on traffic, page views, conversion and a few other high-level metrics. "These are all great indicators, until you try to determine what you should do to convert...