We've ventured into the WordPress world! We took our Intelligence tool and ported it over to a WordPress plugin! Want to see it in action? Well, Tom McCracken is hosting a Live Mini Workshop next Tuesday, October 10, 2017! What you will get out of it: You will learn the true impact you need to move beyond standard Google Analytics page views to measure what really matters. It's not about what pages are being hit but what are people actually reading. You will learn how to Integrated results-...
Ghostwriting has become a very common practice, but there are some best practices to follow as a ghostwriter to ensure that you produce quality work, retain clients and grow your business.
The marketing industry keeps evolving along with the ever-changing Internet. Traditional techniques no longer work like they have in the past. To compensate with change, we have done extensive...
Deciding on an open source, flexible, enterprise-ready solution for your marketing efforts, is a daunting task. Should you build custom solutions leveraging a framework, or adopt a pre-built CMS?...
Everyone knows that a landing page is one of the most important elements for lead generation in the inbound marketing world. According to HubSpot , landing pages have a 5-15% conversion rate on...
Any time you have gone on to a website, you might have seen a call-to-action. This element on the website, one that is an important piece for anyone practicing inbound marketing, is used to gain the...
Since being acquired by Facebook in 2012, Instagram has taken off like a rocket. In many ways, Instagram is the perfect social media platform for the modern generation. It’s mobile-friendly, easy to...
Ever since you started blogging, you've been looking for the secret to the perfect blog post, right? Here's the thing: That secret? You already know it. You've known it ever since your junior-high...
Has it ever occurred to you that the rise of social media has altered the way we define certain words? Like “friends?” Or “like?” Or even the word “social” itself? Who would have thought that one day...
Web design is constantly evolving, and it's important that companies keep up with the ever-changing state of the web in order to stay competitive and maintain high levels of customer service...