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Adaptive Content: Using Big Data to Evaluate the User Experience

Jan 22, 2015Brent BiceMarketingComments

Not so very long ago, a website was a website and that was that. No matter who you were, where you logged on from, or whether or not you’d been there before, the experience was the same, visit after...

Converging Technologies and Adaptive Content Create Opportunities For Very Personal Brand Experiences

Jan 14, 2015Brent BiceAnalyticsComments

Over the past 5 years we’ve witnessed major chain stores like Blockbuster fall pray to Netflix, and Barnes & Noble struggle to compete in the e-book market after its Nook e-reader was...

Video: How to Determine The Value of Content Entrance Pages

Jan 05, 2015Kylon GustinAnalyticsComments

In this video, I discuss how to determine the value of content for individual pages within your website. As you begin to understand the value of each piece of content, you can better determine which...

Good Reads on 2015 Marketing Trends

Dec 29, 2014Felipa VillegasMarketingComments

The year is coming to an end, which leads to a new year with new trends and technology advances. In recent weeks, I have come across some interesting takes on what various marketers believe will be...

OE Intelligence: Executive Summary Dashboard

Dec 22, 2014Kylon GustinAnalyticsComments

Previously, I demonstrated how to Valuate Content Using Google Analytics and Drupal . The video today establishes how the Intelligence dashboard can serve as a visual executive summary of your...

Video: Better Content Formatting Using CK Editor, Bootstrap & Drupal

Dec 19, 2014Brent BiceVideoComments

Creating complex page layouts with CMS editors often results in relying on a developer – which increases time and costs money. The good news is that it doesn’t have to be that way. Watch this video...

Inbound Marketing and the PESO Model

Dec 19, 2014Felipa VillegasMarketingComments

Inbound Marketing, a methodology championed by HubSpot, stresses companies promoting their brand with blogs, podcasts, videos, white papers, and social media. In other words, it’s just a form for...

Video: Valuate Content Using Google Analytics and Drupal

Dec 18, 2014Kylon GustinAnalyticsComments

Traditional analytics primarily focus on traffic, page views, conversion and a few other high-level metrics. "These are all great indicators, until you try to determine what you should do to convert...

The Best Drupal Modules For Creating Engaging Blogs

Dec 08, 2014Brent BiceDrupalComments

In this article we focus on Drupal modules that help create engaging blogs. After all, businesses that blog have 97% more inbound links and attract 55% more visitors than those that don't.

Last Chance to Register for the Houston Digital Marketing Summit

Nov 10, 2014Felipa VillegasMarketingComments

Don’t miss your chance to register for the Houston Digital Marketing Summit November 12th in Houston, Texas. Registration ends Tuesday, November 11th. This will be the second Digital Marketing Summit...

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