We've ventured into the WordPress world! We took our Intelligence tool and ported it over to a WordPress plugin! Want to see it in action? Well, Tom McCracken is hosting a Live Mini Workshop next Tuesday, October 10, 2017! What you will get out of it: You will learn the true impact you need to move beyond standard Google Analytics page views to measure what really matters. It's not about what pages are being hit but what are people actually reading. You will learn how to Integrated results-...
With the rise of eReaders like Kindle and iPad and the explosion of mobile device usage, ebooks are taking the lead when it comes to generating leads for your business. In 2011, Amazon ebook sales...
Waistlines aren't the only things that need slimming this summer - consider putting your next blog post through a boot camp. Get rid of the fat and show off the muscle behind your post. Is it...
After a content strategy discussion, our marketing clients question which social networks they should be using. Typically, Google Plus is one of the last networks mentioned and it's often dismissed...
The second post in a two-part series on how to write and distribute a press release. This post includes helpful tips and lists websites where you can distribute your news for free.
You work hard to maintain your website, but is your website working for you? If you aren't generating leads from your business site, then it may be time to consider a new approach. Here is a list of...
On most websites, web pages are treated the same as word processing documents or magazine layouts. This traditional approach is quickly becoming a liability in the “anytime, anywhere and any device”...
In this post, I will discuss how to properly write a press release so that its intent is recognizable and trustworthy and its content hooks the reader.
Two major buzzwords right now: Content Marketing and Inbound Marketing. If you're like me, you probably thought the terms were synonymous as they are often used together; however, I've found they are...
Despite being viewed mostly as a blog, Tumblr is often used differently than traditional blogging sites. But why should you even concern yourself with Tumblr? I've compiled twelve interesting facts...