One of the key strategies for a results-oriented website is launching an MVP (minimum viable product). But what does that mean? Defining an MVP can be tricky, and even moreso when there is an existing website. I believe there are two key measures of an MVP redesign; achieving 1) results parity and 2) UX parity. In other words, the new site can't cause a loss of revenue or vital revenue inputs such as leads. It also can't deliver a drop in overall customer experience. The visual impact must be...
From August through the end of November, we will be traversing this great country of ours, giving people real solutions to address the challenges of digital marketing.
When developing custom modules, it is often helpful to the end-user to print out various messages to alert them to errors or explain what has just been done. Drupal does this all the time - for...
Would you like to have your website valued by a leading expert in web design and online strategy? We’re coming to a city near you, and we need you to submit your website for a free evaluation!
As is always true for Drupal, there are many different ways to accomplish the same end goal. For a recent, project I was tasked with building related content blocks, where nodes tagged with the same...
Continuing our executive guides to inbound marketing, today we would like to introduce our Inbound Marketing Basics slide deck . Have you heard of inbound marketing lately? Ever wonder what it means...
Hey, let’s put on a show ! My colleague Felipa and I felt like we were in a Judy Garland-Mickey Rooney movie. “Let’s put on a show!” said Tom, the CEO here at LevelTen, and we all jumped in to clear...